Saturday, October 12, 2013

A treatise on breastaurants


 
From the very first moment I heard about Hooters—and I think I was in high school—I was outraged. Now you can simply put my outrage down to some bitchy feminist ideal, but I assure you that my outrage goes much further than that. Still, it’s an outrage that, over the last twenty years or so, I’ve had a little trouble defining.

I do know that the concept of hiring women—and only women—for a certain position within a business is by definition discriminatory. How is it possible that a so-called legitimate “family” business—not a strip club mind you—can get away with hiring only women, and not men, as servers? Further, how is it legal, in this day and age, to practice single-gender hiring based on a woman’s looks?

And what does it say about us as a society that we’ve taken the forward strides brought to us by so many brilliant, equal-rights-fighting, capable women like Susan B. Anthony, Eleanor Roosevelt, Rosa Parks, Gloria Steinem, and Anita Hill and pretty much flushed them down a big fucking toilet? What started with Hooters has now lead to several national chains that have taken the hiring process to a place so degrading that it’s about reducing women to one (okay two) body parts: their breasts. These businesses are literally hiring a good pair of tits to wait on their customers. (I’m sure that they would argue that it’s not just about the boobs. They have to hire a pair of boobs with the ability to wait tables, a feat that I am positive is not easy for anyone, boobs or not, which is why I always tip at least 20 percent, even when the service is less than stellar.)

And these businesses don’t even have the common decency to sugar-coat what they’re doing. They put their boobishness on big-ass signs right out front: Hooters, Twin Peaks, Mugs N Jugs.

Yet another part of me argues that women who are good looking and have been blessed with a nice rack have every right to use their genetic advantages to make money if they so choose. After all, if guys are going to continue to be so easily manipulated as to drop a few bucks when they see a pair of tits, then who am I to deny those women their right to collect their piece of the American pie?

Of course, that argument goes the other way too. What about all us plane-Jane types who have to rely on brains and hard work to make money? That kind of sucks.

In a burst of injustice-induced frustration, one day on Facebook I announced that I would be opening a string of restaurants called Sausage Fest. The menu would be sausage-based and we would be hiring only good-looking young men in their twenties who would sport uniforms that show off their “packages.” I said that we’d only hire young men of a certain length and girth, if you know what I mean. “Who wants to invest?” I asked, and about 20 of my female friends “liked” the status, which at this juncture of our culture is of course the only vote of the people that seems to really count for anything.

A male friend of mine pointed out that such a venture would never work. First off, heterosexual women don’t tend to patronize that kind of establishment in droves. You could cite the popularity of an enterprise such as Chippendales, but the fact of the matter is that its popularity is limited. There are strip clubs for men in virtually every town in America, but only a small smattering of Chippendales-type shows for women. Secondly, my friend pointed out that sexually explicit material that may start out aimed at heterosexual women is often usurped by gay men. Take the publication Playgirl, as an example. And while that’s not necessarily a bad thing—I’ve enjoyed a couple of really good strip shows in gay clubs alongside my gay brethren—it still changes the basic intent of my brilliant idea.

And that made me madder than ever. It also made me come to a realization: I’m not mad at Hooters for exploiting women nearly so much as I am for the fact that straight women aren’t able to exploit hot young dudes in the same fashion. ‘Cause if Sausage Fest was real? I’d be eating there breakfast, lunch and dinner.

And that, I realized, after twenty long years, may be the real reason I despise breastaurants.

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